For every person who wants to be in the digital marketing sector , Google AdWords Certification is the very crucial thing that every Digital marketer should take it. The question that most of the time everyone gets: Whether to receive the Google AdWords certification or not? Not only this people even get confused that if they are taking the AdWords certification will be useful if accepted or not? It is an essential credential for the individual as it is the standardized ways using this one can prove their level of knowledge, and understanding in the particular area.
Google AdWords is a certification program which people opt or want to get certified. Usually, Google conducts a test in which it identifies the marketers in the internet platform and verifies them to be the experts in online advertising. Similar, to other Google products which got evolved with time in the same way Google AdWords Certification is also developing gradually with time. The Google certification program is a standalone program, and some of the certifications in earlier time you had to appear it by paying some amount but now it is not required all the certifications are free.
This was a massive change in the Google AdWords partners program. It may be somewhat confusing for the new users or the students who have just stepped in the Google Ads certification. As this is available exclusively at the GoogleAdWords Partners site, so it becomes a bit tricky and confusing for all those who are new to Google Ads. However, it is easy for those people who are already present in the Google Ads. Still, now the Certification works same as that it used to work before a few years back.
The Google certification has become one of the primary requirement that every company looks for; even the entry-level jobs require the Certification it has become one of the condition. Google AdWords actual gives the base level knowledge upon a topic. Having a subject matter exposure on an issue that you will get only by clearing the Google certification as it is much more precise than the usual things that you learn from the textbook because Google can tell about itself and give you more in-depth knowledge about itself than anyone else.
The Google Certification is only earned by those who are capable enough and can clear the Google-certified exam. An exam is not so easy only some people can make it who have that knowledge about the subject and are experts in it now and then it merely proves it that you became expert just by qualifying the test.
Google certifying means setting a bar between all the people who want a chance to participate, if you have the certification it will help you in standing out in the whole crowd which provides you with much importance.
Then in the year AdWords program name was changed and called as Google AdWords Certification here some changes in the program were made. In the AdWords program was renamed once again and called as Google AdWords Partners, this name was also not stable for a much longer time at present Google Certification is known as Google Ads.
All these three everytime double checks all the tasks done by the previous one. AdWords Fundamental exam- This includes everything that is basic and essential like the campaign management and optimization.
There are few other exams also which test your creating, managing, marketing, optimizing tactics, especially for the advertisement campaigns. The Google AdWords certification, now known as the Google Ads certification, is completely free to take. In the past it cost money, so if you're a marketer, it's a good idea to take it now, while it remains free.
You never know when Google might change its pricing. You also get multiple attempts to take the exam. The training resources that Google offers are a handy starting point. You can learn a lot about the testing format, style of questions, and concepts that'll show up on the exam. Additionally, one of the best ways to prepare for the exams is through YouTube tutorials, demonstrations, and tutorial articles.
Most people are visual learners, and they will learn better when they see the platform itself with a video, rather than reading about it. That said, some blog posts have great screenshots throughout to help you better understand their tutorial. It's important to note -- many of the resources online are overkill. It's easy for beginners to feel overwhelmed by the details. However, try to focus on learning the fundamental principles -- like what to tweak to make a big impact on performance.
If a tutorial article is 5, words long, then it's covering every detail of the platform, which is too much for the certification exam. Additionally, the exams themselves can be training tools.
If you don't pass the first time, you can learn from your incorrect answers and retake it. You can use your first attempt to get familiar with the format and duration. Reflect on why you got a question wrong so that you can remember the right answer for next time. Some of the questions asked are recycled and randomized with different numbers. You can gain a lot of applicable math skills by learning the principles behind calculations. Unfortunately, many marketers skip learning from the exam itself and miss out on the bulk of where they can grow.
Have printed notes on hand that you can consult quickly whenever you forget minor details here and there don't expect to rely on these for the entire exam, though. These notes are useful in case Google decides to implement restrictive browsing limits for exam takers in the future. Make sure your computer is plugged in so it doesn't run out of battery life while you're taking the exam.
This tip may seem obvious, but you don't want to find yourself in that painful situation. Take your time with each question. Most people end up with extra time. Remember -- it's a marathon, not a sprint. You'll be answering multiple-choice questions for at least an hour.
Get enough sleep. Some people overlook simple things, like making sure you have enough water and food before the exam, which can affect brain performance. Foods high in omega-3 are great for brain power. Ultimately, getting a Google Ads certification is a worthwhile investment for your career growth. Digital marketing employers look for any valid evidence that you're above entry-level applicants.
While it's possible to pass the exam without understanding many of the principles, you'll be doing yourself a disservice in the long run. Treat the exam as a learning process and an opportunity to shore up your knowledge and application of PPC terms and methodology because it'll help you during the job interview, and in your career.
You don't have to know everything about Google Ads since real-world experience can help you learn. But the knowledge you gain in preparing for this exam will give you a head start. Originally published Jan 6, AM, updated January 06 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Even though presumably most people will not go the route of cheating, it still remains a possibility.
If you successfully passed the test on your own, there may be others who cheated. The value of your grade is, unfortunately, the same as theirs in the eyes of a potential employer. A side note on cheating, if you do actually decide for it. The certification test has about questions total, and you have minutes to finish it. At about one minute per question, you will need excellent research skills and at least some knowledge of the subject matter to cheat.
For the most part, getting any type of license means that you merely passed the theoretical part of the exam. Just think about it, how many years of driving experience did you have before you actually started feeling comfortable as a driver? AdWords certification merely provides you with the basic tools in PPC management.
In order to gain practical AdWords knowledge, you need to get your hands dirty and try out of a few campaigns on your own. Objectively speaking, this is not so much of a con for a PPC novice.
Digital advertising can change drastically within a year so it would be extremely useful to revise your knowledge. On the other hand, seasoned PPC experts may find the process agonizing. If you have a great understanding of AdWords and you use it on a daily basis, taking a test on it every 12 months is a chore. It depends on who you are, where you are in your career, and ultimately on your needs.
You will learn the essentials and lay the ground for more complex advertising concepts. It is also extremely useful as social proof for potential employers and partners. Your track record will speak much more than a certification ever could.
After all, with your skills, you should be able to pass it with ease on your first try every time. Get Started.
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